Work Samples
Listicle
I led the media strategy for an experiential wedding that transformed a personal milestone into a showcase of immersive storytelling. By crafting a compelling press release, building a targeted media list, and strategically pitching to key outlets, I secured multiple press placements highlighting the event’s innovative fusion of culture, technology, and design. Leveraging assets provided by the client, I emphasized the event's cohesive narrative, authentic cultural elements, and personalized guest experiences, demonstrating how thoughtful PR can elevate personal events to resonate with broader audiences.
Feature
I spearheaded the media outreach for a feature in Reel 360’s “Reel Black List,” a platform celebrating influential Black creatives in media. By researching and identifying relevant opportunities, crafting tailored pitches, and facilitating the placement process, I highlighted the importance of personalizing a brand by showcasing the individuals behind its success. This strategic focus on the people driving creative excellence fosters deeper audience connections and enhances brand visibility. Additionally, I documented and shared the secured placement with the client, reinforcing the value of spotlighting talent to humanize and elevate a brand’s narrative.
Project News
I managed media outreach for the animated opening of Wade in the Water, leveraging compelling visual assets provided by the client. My efforts secured multiple press placements, amplifying visibility for WAR's innovative storytelling. The project creatively blended African mythology, Basquiat-inspired visuals, and themes of heritage, exemplifying the effectiveness of targeted PR strategies in highlighting culturally resonant narratives.
Lifestyle
While working on this project, I secured a feature in Essence’s Bridal Bliss series. By tailoring press materials to align with Essence’s focus on Black love and cultural storytelling, I demonstrated how a single event can be positioned to resonate across diverse media platforms. This approach underscores the power of strategic PR in amplifying multifaceted narratives.
Project News
I led the editorial strategy for this campaign, which was featured in Little Black Book. Through in-depth interviews and collaborative storytelling, I crafted copy that amplified the campaign's award-winning visuals, highlighting the creative synergy between the agency and Juice Shop. By curating and tailoring the narrative to resonate with the publication's audience, I ensured the brand's playful and transformative essence was effectively communicated. This project exemplifies how well-crafted words can elevate visual storytelling, forging deeper connections with a broader audience.